Media at Walton High is a popular and ever growing subject area. The department is renowned for its high quality provision of both classroom and extra-curricular activities. This is an exciting time to be studying media industries – analysing how media text is constructed and deduced by its audiences. The ever-changing online platform additional paves the way for a higher number of young people interested in the subject since social media plays a key role in our society, culture and business!
The media team at Walton High offer their students the opportunity to investigate and explore subject content as early as Year 7s and 8. As part of the ADT rotation cycle, KS3 students have the chance to learn about a number of creative media sectors; advertising, film and music within a 6-7 week period. Students rotate every half term.
In Years 9, 10 and 11, Walton High students can select Media as a KS4 subject option. We currently deliver Pearson Level 2 BTEC Award in Creative Digital Media Production which comprises of four units studied over two years (three internally assessed units and one external assessment). Students develop their pre-production (research and planning), production (filming) and post-production skills (editing).
At Key Stage 5 (Years 12 and 13) specialist staff deliver our hugely popular Pearson Level 3 BTEC Diploma in Creative Digital Media Production (double award). Here students can experiment with specialist media techniques such as: Storyboarding, Lighting, Sound Editing, Scriptwriting and Film Production etc. Students study texts from a diverse range of film directors and TV producers (historical and contemporary) – Lumière brothers, Georges Méliès, Sergei M. Eisenstein, Alfred Hitchcock, Steven Spielberg, Martin Scorsese, and Quentin Tarantino etc
“Media is so much fun and the teachers really listen to their students; they build in what we would to learn. I made a superhero movie and its super awesome” – year 9 students.
Media teachers at Walton High aim to fascinate and engage their students by using present-day media industries to bring learning to life, so that students can relate to familiar and current contexts.
All projects are set within a vocational context - similar to the real world – for staff the main objective is for students to meet the client’s brief and requirements. Media staff greatly emphasise the importance in listening to clients and conducting research to find out exactly what the target audience wants from the market.
The department’s overall aim is to work with young people and allow them to compete in a highly creative and dynamic industry.
Miss M Meisuria – Subject Leader – Creative Digital Media Production
Mr G Bliss – Media Teacher
Mr T Copping - Media Teacher
Mrs K Budd - Media Teacher
Mrs R Wardell – Media Teacher
PEARSON LEVEL 2 BTEC AWARD IN CREATIVE MEDIA PRODUCTION
Course Description and Content:
In this course, students develop their understanding of Media. This is part of a three year course. There are four main units, these are:
- Unit 01 Digital Media Sectors and Audiences – External (30GLH)
- Unit 02 Planning and Pitching a Digital Media Product – Internal (30GLH)
- Unit 03 Digital Moving Image Production – Internal (30GLH)
- Unit 05 Digital Publishing Production – Internal (30GLH)
In each of these units, students will explore the following themes that make up the core subject content, which are:
- Client’s needs
- Generate ideas (moodboards)
- Development of ideas (mindmaps)
- Conducting research (focus groups, questionnaires, surveys, tally)
- Refine ideas (SWOT analysis)
- Planning documentation (location recces, budget sheets, risk assessments, schedules, storyboards etc)
- Verbal presentations (communication and presentation skills)
- Production skills (allocation of job roles, filming in production teams, capturing pick up shots)
- Post Production skills (photo editing, video editing – manipulation of media)
The Pearson BTEC Level 1/Level 2 First Award in Creative Digital Media Production is taught over 120 guided learning hours (GLH). It has core and optional specialist units. Learners must complete the two core units, and a choice of optional specialist units to reach a total of 120 GLH. This BTEC First Award has units that your centre assesses (internal) and a unit that Pearson sets and marks (external).
Internal assessment is the main form of assessment for this qualification, so preparing learners for it is very important because they:
- must be prepared for and motivated to work consistently and independently to achieve the requirements of the qualification
- need to understand how they will be assessed and the importance of timescales and deadlines
- need to appreciate fully that all the work submitted for assessment must be their own.
You will need to provide learners with an induction and a guide or handbook to cover:
- the purpose of the assessment briefs for learning and assessment
- the relationship between the tasks given for assessment and the grading criteria
- the concept of vocational and work-related learning
- how learners can develop responsibility for their own work and build their vocational and employability skills
- how they should use and reference source materials, including what would constitute plagiarism.
Autumn Term 1a Research and Communication Skill
Autumn Term 1b Meet the Band (music genre)
Spring Term 2a Online Promotion (marketing)
Spring Term 2b Preproduction Techniques (planning)
Summer Term 3a TV advert (filming)
Summer Term 3b Postproduction Techniques (editing and showcase)
Autumn Term 1a Unit 5 – Task 1, 2, 3 (Learning Aim A)
Learners need to understand that traditional print material is being largely replaced with digital versions and that this is transforming the publishing industry and the techniques and technology involved in its production, distribution and exhibition processes.
Autumn Term 1b Unit 5 – Task 4, 5 (Learning Aim B&C)
Learners will understand how to source and import material and be able to experiment with digital publishing technology and techniques. Learners will also use the understanding and skills developed in Learning aims A and B to develop a concept for a digital publishing product and see this through to a finished product.
Spring Term 2a Unit 01 Revision Content – Learning Aim A & B
Spring Term 2b Unit 01 Revision Content – Learning Aim B & C
Summer Term 3a Unit 01 Revision Content – Mock Exam / Feedback
Summer Term 3b Unit 5 tidy up
Unit 05 Digital Publishing Production
The focus of Unit 5 is to understand digital publishing production and to develop skills to produce digital publishing products. It is essential for the learner to use the information they find in learning aim A to inform their own understanding of digital publishing opportunities. Learners must be able to demonstrate that they can use techniques and technology to import sources of material. At the highest level this will be demonstrated by the sophisticated use of a wide range of technology and techniques. This should not be limited to simplistic downloads, although this would meet the requirements for Level 1. In order to meet the requirements for Distinction the learner must be able to use a wide range of technology and techniques. Learners will then experiment with a range of digital techniques and technology that allow them to develop their skills. It is essential that learners can store their work effectively and safely. At level 1 this may well be storage on a hard drive with no back-up. At Level 2 Distinction the learner will store their work safely and back-up on multiple devices to ensure that work is not lost.
Unit 01 Digital Media Sectors and Audiences
Externally assessed unit 1 will explore the different digital media sectors and the products they produce. You will understand the range of technological platforms used to distribute media, and how each sector has a common production process. Underpinning every digital media production is an audience of some kind: gamers, surfers, viewers, readers or listeners. The audience plays an increasingly important role not only in consuming media products, but also in generating them and interacting with their content. You will understand how media producers consider how to interact and communicate with audiences and how information on the audience can be gathered and interpreted.
Your understanding of digital media sectors and audiences will therefore form the basis of all other units and will provide a solid foundation on which to proceed with your own ideas for a digital media production.
Autumn Term 1a Unit 02 – Task 1, 2 (Learning Aim A)
Autumn Term 1b Unit 02 – Task 3, 4 (Learning Aim B&C)
Spring Term 2a Unit 03 – Task 1, 2 (Learning Aim A&B)
Spring Term 2b Unit 03 – Task 3, 4, 5 (Learning Aim C)
Summer Term 3a Tidy up and sign off students (sign documentation)
Summer Term 3b Year 11 GCSE exams only
Unit 02 Planning and Pitching a Digital Media Product
In unit 2 learners will develop your verbal, written and visual communication skills to enable you to understand the needs of your client and to help you formulate, develop and pitch your own ideas for a media product. You will then undertake pre-production planning for a digital media product in preparation for the next phase in the process: production. Learners will be required to develop ideas and plan for the production of a digital media product from one sector. Teachers should consider which of the creative media sectors to focus on when planning delivery of the unit.
Unit 03 Digital Moving Image Production
Digital moving image production covers a very wide range of film and video making from feature films, TV adverts, news slots, music videos, animations, promotional videos to educational shorts. In industry practice, the filmmaker can be one person and a camera or be the director of a cast and crew of hundreds. Different types of moving image production have different features and it is important to understand what makes each one slightly different from the next. Filming a documentary short is quite different from making drama. Making a TV commercial is different again! However, the common factor these all share is the use of camera and other technical elements to communicate effectively with the target audience. In this unit, you will explore the construction of different types of moving image productions: fictional, factual and promotional. You will focus on camerawork as key to the ‘language’ of visual communication but will also explore mise en scène (setting, locations, props, costumes and make-up), sound and editing which are all necessary components of a finished product. You will investigate key features of digital moving image productions, including structures, generic conventions and audience address, in preparation for the making of your film or video.